ISSN 2074-9414 (Print),
ISSN 2313-1748 (Online)

Preferences of People of Advanced and Gerontic Age in Diet Formation

Abstract
Introduction. Currently, the food market is replenished with new types of specialized food products intended for nutrition of certain population categories. Gerodietetic products are important in forming the diet for senior citizens. Therefore, gerodietetic foods are a factor of healthy lifestyle and active longevity. Functional food products should be based on age-related issues and consumer preferences. Aging weakens assimilative processes in organs and tissues, slows down the rate of redox reactions, and restructures the system of metabolism and body functions. Thus, people of advanced and gerontic age need to consume appropriate amount of vitamins and minerals, as their deficiency plays a decisive role in the development of age-related diseases. As a result, scientific justification and development of functional food products for this category is extremely important. The research objective was to study consumer preferences in relation to gerodietetic food products by collecting, processing, and analyzing marketing data.
Study objects and methods. The research featured statistical data, as well as information obtained from consumers aged 60–77, residents of the Kemerovo region. The study involved methods of analysis, systematization of statistical and scientific information, comparison and generalization, as well as a marketing survey method.
Results and discussion. The research started with an analysis of the structure and dynamics of the age-sex composition of the population in 2017–2019. The number of the elderly increased by 5% compared to 2017. The analysis also showed a stable quantitative prevalence of female population, i.e. 64.9% in 2017 and 64.8% in 2019. The daily diet of most survey participants included cereals, dairy products, and vegetables. The survey helped to identify the purchase factors. Price proved to be the main factor when choosing dairy products (72%). Most respondents (47%) consume dairy products daily.
Conclusion. The marketing research defined the purchase factors for people of advanced and gerontic age in choosing food products. The obtained data can help to improve the gerodietetic products on the consumer market of Kemerovo.
Keywords
Nutrition, gerodietetic products, assortment, consumer preferences, product selection criteria
REFERENCES
  1. Vsemirnyy doklad o starenii i zdorovʹe [World report on aging and health]. Geneva: World Health Organization; 2016. 316 p. (In Russ.).
  2. Topolyanskiy AV, Borodulin VI. Bolʹshoy meditsinskiy ehntsiklopedicheskiy slovarʹ [Big medical encyclopedic dictionary]. Moscow: Ripol Klassik; 2007. 960 p. (In Russ.).
  3. Blinkova LN. Organizatsionnye aspekty pitaniya pozhilykh lyudey [Organizational aspects of diet of senior citizens]. Problems of Nutrition. 2014;83(S3):13. (In Russ.).
  4. Karpenko OM, Zhamilov IM. A food of patients of the senior age groups as the significant factor of quality of life. Public Health and Life Environment. 2012;227(2):12–14. (In Russ.).
  5. Sinyavskiy YuA, Basymbekova AM, Vyskubova VG, Puchkova MS, Bespalova YuN, Yakunin AV. Perspektivy razrabotki funktsionalʹnykh geroprotektornykh produktov pitaniya na osnove netraditsionnogo syrʹya [Prospects for the development of functional geroprotective food products based on unconventional raw materials]. Problems of Nutrition. 2014;83(S3):125. (In Russ.).
  6. Khovanova IV, Shakhaylo NA, Rimareva LV, Sokolova EN. Primenenie biologicheski aktivnogo kompleksa mikrobnogo proiskhozhdeniya v gerodieticheskom pitanii [Biologically active complex of microbial origin in gerodietetic nutrition]. Problems of Nutrition. 2016;85(S2):218. (In Russ.).
  7. Felik SV, Antipova TA, Simonenko SV. Prospects for the development of products of gerodietic nutrition. Agrarian-and-Food Innovations. 2019;5(1):84–89. (In Russ.). DOI: https://doi.org/10.31208/2618-7353-2019-5-84-89.
  8. van den Brink AC, Brouwer-Brolsma EM, Berendsen AAM, van de Rest O. Mediterranean, dietary approaches to stop hypertension (dash), and mediterranean-dash intervention for neurodegenerative delay (MIND) diets are associated with less cognitive decline and a lower risk of alzheimer’s disease – a review. Advances in Nutrition. 2019;10(6):1040–1065. DOI: https://doi.org/10.1093/advances/nmz054.
  9. Vechnaya molodostʹ: kak Rossiya perekhodit na aktivnoe dolgoletie [Eternal youth: Russia switches over to active longevity] [Internet]. [cited 2019 Nov 28]. Available from: https://www.gazeta.ru/business/2019/09/13/12647245.shtml.
  10. ZOZH v pozhilom vozraste [Healthy life style in old age] [Internet]. [cited 2019 Nov 28]. Available from: http://gairb56.ru/node/164.
  11. Paddon-Jones D, Campbell WW, Jacques PF, Kritchevsky SB, Moore LL, Rodriguez NR, et al. Protein and healthy aging. American Journal of Clinical Nutrition. 2015;101(6):1339S–1345S. DOI: https://doi.org/10.3945/ajcn.114.084061.
  12. Healthy eating for older adults [Internet]. [cited 2019 Nov 28]. Available from: https://www.eatright.org/food/nutrition/dietary-guidelines-and-myplate/healthy-eating-for-older-adults.
  13. Pistollato F, Cano SS, Elio I, Vergara MM, Giampieri F, Battino M. Associations between sleep, cortisol regulation, and diet: Possible implications for the risk of Alzheimer disease. Advances in Nutrition. 2016;7(4):679–689. DOI: https://doi.org/10.3945/an.115.011775.
  14. Song X, Giacalone D, Bolling Johansen SM, Frost MB, Bredie WLP. Changes in orosensory perception related to aging and strategies for counteracting its influence on food preferences among older adults. Trends in Food Science and Technology. 2016;53:49–59. DOI: https://doi.org/10.1016/j.tifs.2016.04.004.
  15. Potemkina NS. Nutrition for prevention of neurologic diseases of elderly. Clinical gerontology. 2018;24(9–10):52–54. (In Russ.).
  16. Starodubova AV, Varaeva YuR, Kosyura SD, Livantsova EN. Problems of optimal nutrition of elderly and senile patients with comorbidities against obesity. Therapeutic Archive. 2019;91(10):19–27. (In Russ.). DOI: https://doi.org/10.26442/00403660.2019.10.000143.
  17. Mohajeri MH, Troesch B, Weber P. Inadequate supply of Vitamins and DHA in the elderly: Implications for brain aging and Alzheimer-type dementia. Nutrition. 2015;31(2):261–275. DOI: https://doi.org/10.1016/j.nut.2014.06.016.
  18. Voronina LP. Voprosy ratsionalʹnogo pitaniya u pozhilykh lyudey [Nutritional issues of the elderly]. Meditsinskie novosti. 2007;(6):36–41. (In Russ.).
  19. Chebotarev DF, Manʹkovskiy NB. Spravochnik po geriatrii [Handbook of geriatrics]. Moscow: Meditsina; 1973. 502 p. (In Russ.).
  20. Sahni S, Mangano KM, McLean RR, Hannan MT, Kiel DP. Dietary approaches for bone health: Lessons from the Framingham osteoporosis study. Current Osteoporosis Reports. 2015;13(4):245–255. DOI: https://doi.org/10.1007/s11914-015-0272-1.
  21. Govindaraju T, Sahle BW, McCaffrey TA, McNeil JJ, Owen AJ. Dietary patterns and quality of life in older adults: A systematic review. Nutrients. 2018;10(8). DOI: https://doi.org/10.3390/nu10080971.
  22. Novoselova MV, Prosekov AYu. Technological options for the production of lactoferrin. Foods and Raw Materials. 2016;4(1):90–101. DOI: https://doi.org/10.21179/2308-4057-2016-1-90-101.
  23. Browning CJ, Qiu Z, Yang H, Zhang T, Thomas SA. Food, eating, and happy aging: The perceptions of older Chinese people. Frontiers in Public Health. 2019;7. DOI: https://doi.org/10.3389/fpubh.2019.00073.
  24. Chislennostʹ naseleniya Kemerovskoy oblasti [Population of the Kemerovo region] [Internet]. [cited 2019 Nov 16]. Available from: https://kemerovostat.gks.ru/folder.
  25. Ruban NYu, Reznichenko IYu. Studying consumer preferences of aged and senior aged agents with regard to dairy products. Food Industry. 2018;3(2):44–48. (In Russ.).
How to quote?
Ruban NYu, Reznichenko IYu. Preferences of People of Advanced and Gerontic Age in Diet Formation. Food Processing: Techniques and Technology. 2020;50(1):176–184. (In Russ.). DOI: https://doi.org/10.21603/2074-9414-2020-1-176-184.
About journal

Download
Contents
Abstract
Keywords
References