Abstract
The attempt to undertake an initial statistical analysis on the demographic, gender, geographic and semantic grounds of ordinary conversations of the United States inhabitants in the network of Internet on the topics concerning cheese has been done. Through the prism of the «cheese topics», a picture of modern American society has been ob-taineded. The revealed regularities can be useful when promoting the products of the cheese-making industry to the Western market.Keywords
Analysis, conversations, the USA, cheese, statistics.REFERENCES
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