Abstract

The existing and potential sizes of the food market have been determined and the ways to determine its capacity are given. One of these ways was used to determine the potential capacity of the Kemerovo region food market. The calculations have been done in accordance with physiological norms of consumption and different population consumption groups. The decrease in capacity needs of the regional food market has been found. The conclusions have been formulated on the basis of the data obtained.

Keywords

Food products, the potential market capacity, the real market capacity, physiological norms of consumption

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