Abstract

Introduction. Cheese production is a promising niche with high profitability and excellent growth prospects. The city of Moscow and the Moscow region are the largest producers of cheeses and cheese products in Russia. Cheese production is developing there as part of the import substitution policy. The article describes some promising development directions of the local cheese industry. Study objects and methods. The paper analyzes and generalizes recent research publications, as well as regulatory and legislative documents, from legislative, statistical, and diagnostic positions. Results and discussion. The Moscow Region ranks second in the Central Federal District in terms of gross milk production; its indicator was 700 000 tons by the end of 2020. In 2016–2020, the list of leading cheese-producing areas included the regions of Altai, Moscow, Bryansk, Belgorod, and Voronezh. In Moscow and the Moscow region, the largest share in the structure of cheese production belongs to semi-hard cheeses followed by whizzed and soft cheese, with the annual consumption of cheese of 7 kg. Conclusion. The article features the current state of cheese market in the city of Moscow and the Moscow region, its development prospects, structure, production dynamics, consumption rate, etc. The paper also contains a forecast of the regional cheese production based on new production technologies and assortment policy.

Keywords

Food security, market, cheesemaking, cheese export, cheese consumption

REFERENCES

1. Mamchur VA. The cheese market as a composing institute of food security. Aekonomika: economics and agriculture. 2017;18(6). (In Russ.).
2. Rynok syra yavlyaetsya perspektivnym s tochki zreniya potrebleniya i ehksporta [The cheese market is promising in terms of consumption and export] [Internet]. [cited 2021 May 01]. Available from: https://milknews.ru/interviu-i-blogi/artyombelov-syr.html?utm_source=yxnews&utm_medium=desktop.
3. Molochnaya otraslʹ yavlyaetsya vedushchey v agropromyshlennom komplekse Podmoskovʹya – Minselʹkhoz regiona [The dairy industry is the leading one in the agro-industrial complex of the Moscow region, according to the local Department of Agriculture] [Internet]. [cited 2021 May 01]. Available from: https://360tv.ru/news/obschestvo/molochnaja-otrasl-javljaetsjaveduschej-v-agropromyshlennom-komplekse-podmoskovja-minselhoz-regiona.
4. Razvitie molochnoy otrasli v Moskovskom regione [Development of the dairy industry in the Moscow region] [Internet]. [cited 2021 May 01]. Available from: https://fira.ru/issledovaniya/razvitie-molochnoj-otrasli-v-moskovskom-regione/.
5. Surai NM, Bobkov AN, Zhukova NV, Abramov YuV, Fedorov BK. Current state and development prospects of market of milk and dairy products in Moscow region. Economic and Law Issues. 2018;(122):74–81. (In Russ.).
6. Isaychikov DA, Izhmulkina EA. Analiz potrebitelʹskogo rynka syrov v Rossii i Kemerovskoy oblasti [An analysis of the consumer market for cheeses in Russia and the Kemerovo region]. Sovremennye problemy i perspektivy agropromyshlennogo kompleksa Sibiri: Materialy XVI regionalʹnoy nauchno-studencheskoy konferentsii agrarnykh vuzov SFO [Modern problems and prospects of the agro-industrial complex of Siberia: Proceedings of the XVI regional scientific-student conference of agricultural universities of the Siberian Federal District]; 2017; Kemerovo. Kemerovo: Kemerovo State Agricultural Institute; 2017. p. 371–376. (In Russ.).
7. Barukcic I, Jakopovic KL, Bozanic R. Valorisation of whey and buttermilk for production of functional beverages – An overview of current possibilities. Food Technology and Biotechnology. 2019;57(4):448–460. https://doi.org/10.17113/ftb.57.04.19.6460.
8. Xu X, Comello MLG, Lee S, Clancy R. Exploring country-of-origin perceptions and ethnocentrism: The case of U.S. dairy marketing in China. Journal of Food Products Marketing. 2020;26(2):79–102. https://doi.org/10.1080/10454446.2020.1722778.
9. Rude J, Goddard E. Canadian dairy regulations as a driver of foreign direct investment: the case of Saputo. International Food and Agribusiness Management Review. 2021;24(3):421–437. https://doi.org/10.22434/IFAMR2020.0116.
10. Regiony Rossii. Osnovnye kharakteristiki subʺektov Rossiyskoy Federatsii. 2020: statisticheskiy sbornik [Regions of Russia. The main characteristics of the constituent entities of the Russian Federation. 2020: Statistics]. Moscow: Rosstat; 2020. 766 p. (In Russ.).
11. Wairimu E, Mburu J, Gachuiri CK, Ndambi A. Characterization of dairy innovations in selected milksheds in Kenya using a categorical principal component analysis. Tropical Animal Health and Production. 2021;53(2). https://doi.org/10.1007/s11250-021-02596-4.
12. Hayer SS, Staduto JAR, Darr D. Vertical coordination in the Brazilian milk supply chain: The case of 3B Agro LTDA. International Food and Agribusiness Management Review. 2019;22(3):435–449. https://doi.org/10.22434/IFAMR2018.0080.
13. Mordvinova VA, Sviridenko YuYa. Aktualʹnye napravleniya razvitiya sovremennogo syrodeliya (po materialam yubileynoy konferentsii VNIIMS) [Actual directions of development of modern cheese industry (based on the materials of the anniversary conference of the All-Russian Research Institute of Metrological Service)]. Milk Processing. 2019;242(12):6–9. (In Russ.). https://doi.org/10.33465/2222-5455-2019-12-6-8.
14. Russian statistical yearbook. 2020: Statistical handbook. Moscow: Rosstat; 2020. 700 p. (In Russ.).
15. Kuzin AA, Medvedeva NA, Zadumkin KA, Vakhrusheva VV. Development scenarios for Russia’s dairy industry. Economic and Social Changes: Facts, Trends, Forecast. 2018;11(6):73–88. (In Russ.). https://doi.org/10.15838/esc.2018.6.60.5.
16. Tihomirov IA, Andruhina OL, Skorkin AV. The resource-saving technologies of high quality milk production. Journal of VNIIMZH. 2017;28(4):92–98. (In Russ.).
17. Borodin KG. The model of differentiated products market for its development forecasting (on the example of the cheese market). Economics and Mathematical Methods. 2020;56(3):68–78. (In Russ.). https://doi.org/10.31857/S042473880010497-5.
18. Camilleri MA. Pricing and revenue management. In: Camilleri MA, editor. Travel marketing, tourism economics and the airline product. Cham: Springer; 2018. pp. 155–163. https://doi.org/10.1007/978-3-319-49849-2_9.
19. Kozlova LV. Cheese market in China. Cheesemaking and buttermaking. 2016;(3):10–11. (In Russ.).
20. Nguyen VB, Nguyen AT. The role of selected marketing mix elements in consumer based brand equity creation: milk industry in Vietnam. Journal of Food Products Marketing. 2021;27(2):72–88. https://doi.org/10.1080/10454446.2021.1892007.