АНАЛИЗ ВОДОЧНОЙ АЛЬТЕРНАТИВЫ РОССИИ

ANALYSIS OF ALTERNATIVES TO RUSSIAN VODKA

Kiselev K. ^a

Korkacheva O. ^b

V.M. Poznyakovsky ^c

Affiliation

a Российский государственный торгово-экономический университет

b Kemerovo Institute of Food Science and Technology

c Kemerovo Institute of Food Science and Technology(University)

Copyright ©Kiselev et al. This is an open access article distributed under the terms of the Creative Commons Attribution 4.0. (http://creativecommons.org/licenses/by/4.0/), allowing third parties to copy and redistribute the material in any medium or format and to remix, transform, and build upon the material for any purpose, even commercially, provided the original work is properly cited and states its license.

Abstract

The results of the hierarchical analysis of alternatives to the national alcoholic drink in Russia Is given. Based on a critical assessment of diverse opinions of independent anonymous experts the possibility is mathematically proved to replace vodka with beer as a low alcohol alternative in the national model of alcohol consumption, with subsequent replacement of the beer by the beverages with socially significant properties.

Keywords

National Alcohol Policy, the analytic hierarchy process, vodka and beer, socially important beverages.

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