Abstract
The economic assessment of production of a new food product of functional and treatment-and-prophylactic prescription is carried out. Based on research of consumer preferences, the reasonability of production of a new food product of functional and treatment-and-prophylactic prescription based on enriched granulated porridge is confirmed. The programme aims to promote the product in the market are defined. The competitiveness assessment based on SWOT-analysis and a parametrical method is carried out. The calculation of production costs allowed to define the price of the product. The main types of risks and ways of their decreasing are revealed. The reason of successful bringing of the developed product to the market is the formation of consumer awareness together with optimum price policy.Keywords
Food product of functional and treatment-and-prophylactic prescription, demand, SWOT-analysis, competitive-ness.REFERENCES
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