АНАЛИЗ ФАКТОРОВ, ВЛИЯЮЩИХ НА ТОВАРОДВИЖЕНИЕ ЙОДИРОВАННЫХ ХЛЕБОПЕКАРНЫХ ДРОЖЖЕЙ

Тhe Analysis of the factors influencing on goodmovement of baking yeast enriched by iodine

Natalia I. Davydenko ^a

Kon'shina O. A. ^a

Nikolaj V. Gornikov ^a

Affiliation

a Kemerovo Technological Institute of The Food Industry

Copyright ©Davydenko et al. This is an open access article distributed under the terms of the Creative Commons Attribution 4.0. (http://creativecommons.org/licenses/by/4.0/), allowing third parties to copy and redistribute the material in any medium or format and to remix, transform, and build upon the material for any purpose, even commercially, provided the original work is properly cited and states its license.

Abstract

In presented work is carried out the detailed analysis of the factors influencing on goodmovement of enriched products on an example of baking yeast. Specificity of the goods, a circle of the basic competitors are defined, the pricing policy and methods of advancement of the goods in the market are analysed.

Keywords

The analysis, the factor, goodmovement, the enriched product, competitive advantages, advancement methods

REFERENCES

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Обзор рынка диетических хлебобулочных изделий // Хлебопечение России. - 2003. - № 11. - С. 9-12.
Урюпин, Е.А. Современные тенденции повышения потребительского спроса на хлебобулочную продукцию / Е.А.Урюпин // Хлебопечение России. - 2006. - № 4. - 22 с.

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