Affiliation
a ГОУ ВПО «Кемеровский технологический институт
пищевой промышленности»
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Abstract
There was study population of the Kemerovo region related to the products functional purpose in the case of products of viburnum and rowanberry. The study identified the most popular products on the basis of viburnum and rowanberry, the frequency of consumption, the importance of consumer characteristics and the degree of public awareness regarding the products of this group. Also there was identified a portrait of consumer. Analysis of survey data showed that the population of the Kemerovo region in the most part are not sufficiently familiar with the products on the basis of viburnum and rowanberry. Respondents who commit purchase pay attention mainly on the organoleptic properties, shelf life and price, pay less attention to the usefulness to the organism.
REFERENCES
- Статистический бюллетень. Административно-территориальное деление, численность и состав населения Кемеровской области по состоянию на 1 января 2008 г. 48 с.
- Статистический бюллетень. Административно-территориальное деление, численность и состав населения Кемеровской области по состоянию на 1 января 2008 г. 48 с.
