Affiliation
a Kemerovo Institute of Food Science and Technology (University)
Copyright ©Selskaya et al. This is an open access article distributed under the terms of the Creative Commons Attribution 4.0. (
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Abstract
In the market economy, competitiveness is a decisive factor in the commercial success of a product. Modern and civilized food consumption should include the freedom to choose the product of preferable quality. The basis for the buyer choice is not only indices of organoleptic characteristics and product price, but also the type and material of packaging, availability to complete information about the product, which must be provided by the manufacturer or retailer that ultimately determines the level of competitiveness of the goods. Different manufacturers are presented in the consumer market. They fight for the consumer's attention to their goods, which, in fact, is the foundation of their success, growth and prosperity. The aim of this study is to identify competitive goods. The article presents data on the comparative assessment of food quality indices on the example of honey samples. At the first stage a visual examination of sample packaging and label assessment were conducted in accordance with the requirements of technical regulations of the Customs Union 022/2011 “Food products concerning its labeling”. The second phase investigated the organoleptic, physical, and chemical indices of quality to meet the requirements of GOST 54644-2011. Group consumer criteria for assessing the competitiveness of the investigated samples were determined at the next stage. The calculation of single and comprehensive consumer criteria relative to the sample standard was carried out. Then, the calculation of "brand recognition", the economic criterion, and the weightiness factors of the first order was conducted. The level and class of the sample competitiveness were determined based on these data. The data obtained enabled to reveal a competitive honey pattern, to give recommendations to producers on improving the competitiveness of products, to form an assortment of honey to meet the consumer requirements.
Keywords
Comparative assessment,
quality,
natural honey,
competitiveness,
the expert group
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