Affiliation
a Don State Agrarian University
Copyright ©Kontareva et al. This is an open access article distributed under the terms of the Creative Commons Attribution 4.0. (
http://creativecommons.org/licenses/by/4.0/), allowing third parties to copy and redistribute the material in any medium or format and to remix, transform, and build upon the material for any purpose, even commercially, provided the original work is properly cited and states its license.
Abstract
At present, milk processing enterprises’ urgent task is the production of competitive goods. It is known that competitiveness is influenced by a variety of factors, the systematization of which is the aim of this study. The factors influencing competitiveness of food products have been studied and generalized. The factors influencing competitiveness of dairy products have been identified and structured from the factors studied. The most significant of them are safety, quality and price. Such factors as trademark, advertizing, behavior of competitors, packing, sales promotion, functionality, etc have been also considered. It have been established that in total all factors are a system of competitiveness of dairy products at a separately taken dairy enterprise, and each separate factor depends on some other indicators. Having impact on competitiveness of production, the factors change each other. Thus, the producer has to take into account an optimum ratio of competitiveness factors of production.
Keywords
Competitiveness,
dairy products,
factors influencing competitiveness,
safety,
quality,
trademark,
advertizing,
behavior of competitors,
sales promotion,
packing functions
REFERENCES
- Fathutdinov, R.A. Upravlenie konkurentosposobnost'yu organizacii/ R.A. Fathutdinov. - M.: Eksmo, 2005. - 544 s.
- Rafel, M. Kak zavoevat' klienta / M. Rafel, N. Rafel. - SPb.: Izdatel'skiy dom «Piter», 2006. - 352 s.
- Lific, I.M. Konkurentosposobnost' tovarov i uslug / I.M. Lific. - M.: Vyssh. obrazovanie, 2007. - 390 s.
- Mazilkina, E.I. Upravlenie konkurentosposobnost'yu / E.I. Mazilkina, G.G. Panichkina. - M.: Omega-L, 2009. - 328 s.
- Porter, M.E. Konkurenciya / M.E. Porter. - M.: ID Vil'yams, 2010. - 495 s.
- Federal'nyy zakon ot 02.01.2000 № 29-FZ «O kachestve i bezopasnosti pischevyh produktov» / M.: Izdatel'skiy dom «INFRA-M», 2004.
- Tehnicheskiy reglament Tamozhennogo soyuza «O bezopasnosti pischevoy produkcii» [Elektronnyy resurs]. - Rezhim dostupa: www.rostest.ru. 30.04.2015.
- Kompleksnyy podhod formirovaniya kachestva / V.Yu. Kontareva, V.V. Kryuchkova, I.V. Kontarev, N.N. Yacenko // Molochnaya promyshlennost'. - 2012. - № 7.
- Mishina, L.A. Osnovy biznesa. Shpargalka / L.A. Mishina, E.C. Sablin. - M.: Okey-kniga, 2010. - 46 s.
- Solomanidina, T. Delovaya reputaciya, kak odno iz vazhneyshih strategicheskih preimuschestv kompanii [Elektronnyy resurs] / T. Solomanidina, S. Rezontov, V. Novik // Upravlenie personalom. - 2005. - № 5. - Rezhim dostupa: www.top-personal.ru. 14.04.2015.
