«Department of scientific and publishing activities»
Ru En
Open access
Subscription/purchasing
Submit manuscript
Home >Food Processing: Techniques and Technology > Archive > Volume 43, Issue 4, 2016 > RESEARCH ON CANNED MILK MARKET IN THE CITY OF KEMEROVO
ISSN 2074-9414 (Print),
ISSN 2313-1748 (Online)

RESEARCH ON CANNED MILK MARKET IN THE CITY OF KEMEROVO

Breze O. E. a
,
Rumyantseva E. E. a
,
Sapozhnikova T. A. a
,
K.I. Vasiliev b
Affiliation
a Kemerovo Institute of Food Science and Technology (University)
b Department of Agriculture and Food Industry of the Kemerovo Region
Copyright ©Breze et al. This is an open access article distributed under the terms of the Creative Commons Attribution 4.0. (http://creativecommons.org/licenses/by/4.0/), allowing third parties to copy and redistribute the material in any medium or format and to remix, transform, and build upon the material for any purpose, even commercially, provided the original work is properly cited and states its license.
Abstract
Analysis of canned milk market in the city of Kemerovo conducted by market research is presented. A brief description and classification of market research are given. Manufacturers and canned milk brands presented in retail trade network have been studied. It has been revealed that the market of canned milk in the city of Kemerovo is represented by 14 manufacturers and 15 brands, the highest share being occupied by "Kuzbasskonservmoloko" company with the trademark "Tyazhin". The appearance of new brands designed for children and adolescents as well as new types of packaging of different sizes have been marked. As far as a foreign manufacturer is concerned, Belarus dairy products have been only presented. The appearance of the canned milk products in retail trade network under their own brands has been noted. Conducting the major survey it has been revealed that the majority of respondents (60%) use condensed milk regularly, the trademark "Tyazhin" being the most preferable among the represented brands. Condensed full cream milk appears to be the most popular type of canned milk. The study results have been used to work out recommendations for product promotion in the market.
Keywords
Marketing research, canned condensed milk, market structure
REFERENCES
  1. Gnezdilova, A.I. Tendencii v proizvodstve sguschennyh molokosoderzhaschih konservov / A. I. Gnezdilova // Pererabotka moloka. - 2013. - № 7. - S. 52-53
  2. Anurin, V. Marketingovye issledovaniya potrebitel'skogo rynka / V. Anurin, M. Muromkina, E. Evtushenko. - SPb.: Piter, 2004. - 270 s
  3. Arhivnyy fond Kemerovskoy oblasti. - URL: Rezhim dostupa: afond.kuzbassarchives.ru/ (data obrascheniya: 20.05.2016)
  4. Rybalova, T.I. Rebrending i restayling na rynke molochnyh produktov [Tekst] / T.I. Rybalova // Molochnaya pro- myshlennost'. - 2014. - № 6. - S. 4-6
  5. Marketing pischevyh produktov / F. Or'e, L. Sir'e. - Per. s fr. - SPb.: ID Professiya, 2013. - 328 s
  6. Dvinskiy, B.M. Proizvodstvo sguschennyh molochnyh konservov v Rossii: istoricheskiy ekskurs i realii XXI veka / B.M. Dvinskiy // Molochnaya promyshlennost'. - 2014. - № 2. - C. 80-84
  7. Rossiyskiy rynok molochnoy produkcii. Marketingovoe issledovanie i analiz rynka. - URL: Rezhim dostupa: www. marketing. rbc.ru (data obrascheniya: 20.05.2016)
How to quote?
About journal

Download
Contents
Abstract
Keywords
References
Техника и технология пищевых производств (Food Processing: Techniques and Technology) uses cookies. By continuing to use the portal, you agree to the storage and use of cookies by the portal and partner sites on your device.
Manage files