Abstract
Sociological researches on revealing the consumers' preferences concerning products of fruit and berry raw material processing among the inhabitants of Kemerovo city for the purpose of choosing a product for giving sorbent properties to it have been carried out. The results of the researches have allowed defining a product for giving functional sorbent properties to it. In our opinion, it is expedient to introduce enterosorbent into jams made from various kinds of fruits and berries. It is one of the most popular products of fruit and berry raw material processing among consumers. It also possesses a corresponding consistency and is technologically suitable for introduction of enterosorbent into its structure.Keywords
Interrogation, respondents, products of fruit and berry raw material processing, enterosorbent, jamREFERENCES
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